Don Jefferson, owner of Don's Fine Foods, a family-owned grocery store, said to his management team following their SWOT analysis, "We're in trouble. We have been the leading grocer in this geographical area, but Mega Box Store Groceries is opening a superstore a mile away. Our refrigeration system is 15 years old and needs replacing. Our store manager and produce manager are retiring this year. And our employee benefits package is not competitive." A threat to Don's Fine Foods, per the SWOT analysis, is that
A. their employee benefits package is not competitive.
B. their refrigeration system is old and needs replacement.
C. key personnel are retiring.
D. they have been the leading grocer in their geographical area.
E. Mega Box Store Groceries is opening a superstore nearby.
Answer: E
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