Most people would argue that a service firm must follow chase or mixed strategies. On the other hand, most state agencies, which are clearly service-oriented, are not at all able to "chase" demand
Discuss how they manipulate demand to allow the level strategy to be used.
This is a critical-thinking item for students. Most will recognize that state agencies (driver's license, tax, etc.) are often level because of restrictions on their ability to hire and layoff at will. Most students will uncover examples from personal experience, such as: demand is forced to meet level capacity by queues, waiting lines, processing delays (back orders), appointments, or ultimately by lost "sales."
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Sheet aluminum has been delivered to a factory that makes beverage cans. To the factory that makes the cans, the aluminum is an example of ______.
a. finished goods b. raw materials c. work in process d. in-transit goods
As a judge, Diane applies common law rules. These rules develop from
A. decisions of the courts in legal disputes. B. regulations issued by administrative agencies. C. statutes enacted by Congress and the state legislatures. D. uniform laws drafted by legal scholars.
Which of the following statements describes how brand equity is affected by the increased use of sales promotion?
A. There is strong agreement among marketing professionals that any type of sales promotion activity detracts from brand equity. B. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity. C. Marketing experts generally agree that advertising plays an important role in building and maintaining a brand's image and position, which are core components of its equity. D. Sales promotions do not contribute to the erosion of brand equity. E. Critics argue that sales promotions generally result in higher brand equity.
Which statement is NOT true?
A. The greater the level of confidence, the more likely it is that the confidence interval actually includes the true population mean. B. The greater the level of confidence, the larger the z-score. C. The greater the level of confidence, the wider the confidence interval. D. Rejecting the null hypothesis when it is true is a Type II error.