Helena was surprised to learn that the car and home insurance agency she was just hired by does not have a CRM program. Why should the agency have a CRM program, and what CRM efforts should Helena recommend?
What will be an ideal response?
CRM is customer relationship management. CRM can be used to reward loyal customers and maintain contact with current customers. For a car and home insurance company, reminder advertising like calendars, hats, or other specialty items could be appropriate. An Internet alert system to inform customers about changing insurance laws or a thank-you system for customer referrals could all be part of a CRM program.
You might also like to view...
On December 1, 2018, Atlas Company sold machinery to a customer for $24,000. The customer could not pay at the time of sale but agreed to pay 10 months later and signed a 10-month note at 9% interest. How much interest revenue was earned during 2019? (Round any intermediate calculations to two decimal places, and your final answer to the nearest dollar.)
A) $1080 B) $2160 C) $1980 D) $1620
Which of the following reduces product handling, inventory, and facility costs, but requires both 1. tight scheduling and 2. accurate inbound product information?
A) phantom-docking B) random stocking C) ASRS D) customizing E) cross-docking
Church Inc. is presently enjoying relatively high growth because of a surge in the demand for its new product. Management expects earnings and dividends to grow at a rate of 22% for the next 4 years, after which competition will probably reduce the growth rate in earnings and dividends to zero, i.e., g = 0. The company's last dividend, D0, was $1.25, its beta is 1.20, the market risk premium is 5.50%, and the risk-free rate is 3.00%. What is the current price of the common stock? Do not round intermediate calculations.
A. $26.57 B. $32.69 C. $28.97 D. $23.39 E. $27.37
What do statisticians mean by the term accuracy?