Which of the following is an external influence that affects pricing decisions?
A) the salaries of production management
B) competition
C) the salaries of finance management
D) overall pricing objectives
E) the company's overall marketing strategy
B
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The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each
Which of these purposes do you think is most important to marketers? Explain.
What is the main disadvantage of having a longer run for the test market?
A) It costs more and gives competitors time to formulate a counterattack. B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest. C) Customers might lose interest in the product. D) The sales data gathered will not be useful for predicting actual sales.
Which of the following represents the idea that listening can be self-directed?
A) A communicator should understand his or her own nonverbal signals. B) A communicator should always consider the communication from the audience's point of view. C) A communicator should develop an outline to ensure all key ideas are covered. D) A communication should take cultural bias into consideration while listening. E) A communicator should strive to make sure his or her ideas are understood clearly, and utilized, in the workplace.
Youngstown Company sells merchandise with a one year warranty. Sales consisted of 2,500 units in 2013 and 2,000 units in 2014 . It is estimated that warranty repairs will average $10 per unit sold, and 30% of the repairs will be made in 2013 and 70% in 2014 for the 2013 sales. Similarly, 30% of repairs will be made in 2014 and 70% in 2015 for the 2014 sales. In the 2014 income statement, how much
of the warranty expense shown will be due to 2013 sales? a. $7,500 b. $17,500 c. $25,000 d. $0 e. $12,500