The idea that information from the media, and therefore media effects, travel from media through opinion leaders to opinion followers is called ________ theory.
A. limited effects
B. two-step flow
C. uses and gratifications
D. attitude change
Answer: B
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The basic organizational structure of most newspapers includes all of the following operating units EXCEPT
A) advertising. B) circulation. C) entertainment. D) new-editorial.
The text recommends all of the following techniques for rehearsing your speech EXCEPT
A) Use your notes. B) Stand up. C) Practice one part of the speech at a time, until you get it right; then move on to the next. D) Imagine how your listeners' faces will look as they are listening to you. E) Pretend you are enjoying yourself, even if you are feeling fearful or awkward.
Age, gender, and race are examples of ____________ information.
a. demographic b. observed c. surveyed d. subject-related
It is important in the conclusion to provide closure and give the audience something to take away from the speech
Indicate whether the statement is true or false