Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion. Compare these two strategies
What will be an ideal response?
Using the pull strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product; if the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Using a push strategy, the producer focuses instead on the channel members, persuading them to carry the product and promote it to final consumers.
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Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings
Indicate whether the statement is true or false
Self-leadership involves strategies that help individuals understand:
a. what and why we need to do certain activities b. what, why, and how we need to do certain activities c. why and how we need to do certain activities d. what and how we need to do certain activities
Web Page Communication and Social Media ? The World Wide Web is a familiar platform that is used for internal and external communication. Understanding techniques for effective web and social media communication will allow you to create effective messages and build professional credibility in online environments. Familiar web platforms can be used for communication internally and externally
_________ are web platforms that usually require a password and are used by vendors, suppliers, and other business partners to access company information. A. Blogs B. Extranets C. Intranets Fill in the blank(s) with correct word
Select the term from the list provided that best matches each of the following descriptions. The first is done for you.
What will be an ideal response?