Discuss ways of demonstrating good character to convey credibility and competence.

What will be an ideal response?


Goodwill is defined as the perception that an audience forms of a speaker who they believe understands them, empathizes with them, and is responsive to them. When audience members believe in the speaker’s goodwill, they are more willing to believe what the speaker says.
One way to demonstrate that you understand your audience is by personalizing your information. Use examples that are directly related to them and their experiences.
You can also empathize with your audience. Empathy is the ability to see the world through the eyes of someone else. Empathizing with the views of the audience doesn’t necessarily mean that you accept their views as your own. It does mean that you acknowledge them as valid.
You can understand goodwill by being responsive. Speakers who are responsive show that they care about the audience by acknowledging feedback, especially subtle negative cues. This feedback may occur during the presentation, but it also may have occurred prior to the speech.

Communication & Mass Media

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Attitudes, values, and beliefs cannot be altered by punishments and rewards

Indicate whether the statement is true or false

Communication & Mass Media

The term laypeople refers to ordinary people who may have no particular expertise in terms of

education or work experience but have personal experiences, reactions, and emotions they can tell us about. Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, the following statement is an example of what type of fallacy?Since the first Tournament of Roses game in 1916, the college bowl system has been a national institution. Changing it now is unthinkable.

A. appeal to tradition B. red herring C. hasty example D. invalid history E. slippery slope

Communication & Mass Media

A unit of textual data is also called a concept

Indicate whether the statement is true or false.

Communication & Mass Media