Tyche Inc., an electronics manufacturer, wants to assess future revenues and profit streams from each of its customers. It is focusing on the satisfaction and retention of its more profitable customers instead of spending its marketing efforts on attracting uninterested customers. Tyche is using ________ as a measure of effectiveness.
A. breakeven point
B. Consumer Worth Evaluation
C. Customer Lifetime Value
D. Customer Profitability Estimation
E. cost per order
Answer: C
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