Leigh is interested in reducing the level of prejudice and discrimination in her company. Which of the five behavioral sciences would help her change attitudes and improve the way her teams work together?
a. Psychobiology
b. Sociology
c. Social psychology
d. Anthropology
c. Social psychology
You might also like to view...
The following are examples of typical marketing communications objectives, except:
A) increase market share B) increase the number of products offered C) increase profits D) increase return on investment
Abstracts are ____________________
a. only for executives b. condensations of a document c. rarely used by scientific and technical writers d. translations into other languages
When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?
A. social trends B. demographics C. symbols D. dress E. language
The purchasing team examined all of its purchasing patterns in order to identify any irregularities or possible areas of cost savings in a little scheme the team liked to call:
A) internal auditing. B) purchase consolidation. C) spend analysis. D) cooking the books.