To develop a public relations program, which process approach would you choose for a client? Explain your thinking
What will be an ideal response?
• John Marston's R-A-C-E formula to influence public opinion, particularly through action. It demonstrates that if performance precedes publicity, there is a better opportunity to achieve goals and objectives.
• Sheila Clough Crifasi's R-O-S-I-E formula encompasses a more managerial approach because it emphasizes the functions of objectives, strategies, and implementation between research and evaluation as keys to sound public relations practice.
• R-P-I-E calls for planning and implementation between research and evaluation, which emphasizes that planning is a necessary step preceding activation of a communication initiative.
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Which of the following is an example of secondary evidence?
a. testimony of recipient of stolen assets b. confession outside vendors who paid bribes c. testimony of witnesses of the fraud act d. photocopies of improper documents
The contribution margin is
A) the difference between sales and fixed costs B) the difference between sales and variable costs C) the difference between fixed and variable costs D) equal to operating income E) the difference between sales and total costs
"Making it right the first time" is the focus of the user-based definition of quality
Indicate whether the statement is true or false
In what ways can businesses become involved in international marketing activities?
What will be an ideal response?