Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company
A) product licensing
B) brand extensions
C) brand architecture
D) brand audits
E) brand dilutions
B) brand extensions
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budgeting process where individuals who are impacted by a budget are directly involved in its development is called ________.
A) flexible budgeting B) benefit budgeting C) participative budgeting D) cooperative budgeting
In Year 8, Global Marketing Corporation had a net increase in inventories of $50,000 . The T-account work sheet for preparing the statement of cash flows
a. adds this change in inventory in deriving cash flow from operating activities. b. adds this change in inventory in deriving cash flow from financing activities. c. subtracts this change in inventory in deriving cash flow from operating activities. d. subtracts this change in inventory in deriving cash flow from financing activities. e. subtracts this change in inventory in deriving cash flow from investment activities.
Early notions of mass communication viewed mass society as both passive recipients of media messages and vulnerable to being manipulated. Which best describes current thinking?
A. Audiences are more vulnerable and passive than ever before. B. Television viewing in particular creates increased activity in the right hemisphere of viewers' brains. C. Internet use has led to increasingly passive recipients at the end of message transmission systems. D. Active receivers are not uniformly affected by mass communication messages. E. All of the above.
________ is a skillful writing technique that involves balanced writing. Sentences use similar structures for similar ideas so that their parts are easy to read and understand
Fill in the blank(s) with correct word