Richard, a public relations officer, always makes it a point to study the needs and requirements of the targeted group before launching a campaign. What is this step called?

a) Research
b) Planning
c) Communication

d) Evaluation


a

Communication & Mass Media

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American students can assume that they have the "inside" track on working for a U.S.-based global corporation

Indicate whether this statement is true or false.

Communication & Mass Media

You are doing a news feature on the effects of a tornado on a small town. Which of the following sources would add the most value to your feature?

A. a person who claims the tornado was caused by climate change B. a person who saw the tornado while driving C. a person who specializes in tornado chasing D. a person whose house was destroyed by the tornado

Communication & Mass Media

Explain a speaking situation in which each of the following would be the most useful type of presentational aid (you should describe one speaking situation per presentational aid): (A) Chalkboard/whiteboard (B) Objects/props (C) PowerPoint/Prezi

What will be an ideal response?

Communication & Mass Media

Children who engage in extensive digital connection tend to excel in emotional and intellectual development.

a. True b. False

Communication & Mass Media