Heinz stopped marketing its "Bite Me" brand of frozen pizza snacks due to disappointing sales. This is an example of a ________
A) filling-out strategy
B) downward line stretch
C) product line contraction
D) value stretch
E) cannibalization strategy
C
You might also like to view...
In a SWOT analysis, opportunities and threats originate ________ an organization.
A. Inside (internally) B. Outside (externally) C. Both A and B D. None of these
Answer the following statements true (T) or false (F)
1) By accepting credit and debit cards, companies are able to attract more customers. 2) Debit cards offer the customer the convenience of buying something without having to pay cash immediately. 3) Debit cards reduce the customer's bank account immediately but allow the customer to pay electronically instead of with currency or writing a check. 4) Companies obtain cash from credit and debit card transactions by using third-party processors.
Charlotte walks into class checking her e-mail and Facebook accounts. She responds to several of her friends’ statuses and chats with another via messenger. Charlotte’s actions demonstrate which aspect of new media?
a. many speaking to many b. democratizing c. two-way communication d. personalization
Frisco Company's Merchandise Inventory account at year-end has a balance of $62,115, but a physical count reveals that only $61,900 of inventory exists. The adjusting entry to record this $215 of inventory shrinkage is:
A.
| Cost of goods sold | 215 | |
| Merchandise Inventory | 215 |
B.
| Cost of goods sold | 215 | |
| Purchases discounts | 215 |
C.
| Purchases discounts | 215 | |
| Cost of goods sold | 215 |
D.
| Merchandise Inventory | 215 | |
| Inventory shrinkage expense | 215 |
E.
| Inventory shrinkage expense | 215 | |
| Cost of goods sold | 215 |