Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.
A. most difficult
B. most urgent
C. easiest
D. most expensive
E. most culturally sensitive
Answer: C
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A bank reconciliation should be prepared periodically because
A) the company's records and the bank's records are in agreement B) the bank has not recorded all of its transactions C) any differences between the company's records and the bank's records should be determined, and any errors made by either party should be discovered and corrected D) the bank must make sure that its records are correct
Companies are increasingly introducing and touting food products that are organic, non-GMO, contain no trans-fatty acids, etc. in order to appeal to more health-conscious buyers. Which force in the marketing environment does this reflect?
a. economic forces. b. competitive forces. c. political forces. d. sociocultural forces. e. technological forces.
What factor would reduce the MNEs influence on IR systems?
a) Ability to relocate factors of production b) Remote location of authority c) Limited resources d) All of the above
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.
A. maturity B. growth C. introduction D. market reduction E. decline