Which of the following is the least effective opening statement for an unsolicited sales letter?
A) Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers)
B) If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system)
C) Are you interested in leading a long and happy life? (promoting a new exercise program)
D) How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card)
E) Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)
C
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A subtle way to show your ability to adapt to customer needs is by quickly learning and mastering new technology systems to respond to the customer more efficiently.
Answer the following statement true (T) or false (F)
The in-charge auditor most likely would have a supervisory responsibility to explain to the staff assistants:
A. how overall materiality was selected. B. how the results of various auditing procedures performed by the assistants should be evaluated. C. that immaterial fraud is not to be reported to the client's audit committee. D. how the overall audit strategy will allow the firm to reach a sufficiently low level of audit risk.
Cooperative strategies include all EXCEPT
a. horizontal agreements. b. vertical agreements. c. mergers. d. spin-offs.
Wright Corp. is considering the purchase of a new piece of equipment, which would have an initial cost of $1,000,000 and a 5-year life. There is no salvage value for the equipment. The increase in net income each year of the equipment's life would be as follows: Year 1$375,000Year 2$350,000Year 3$285,000Year 4$230,000Year 5$185,000What is the payback period?
A. 2.96 years B. 2.06 years C. 3.51 years D. 1.77 years