_____ is a principle of influence that states people are more likely to say yes to a request when the requester has done something for that person in the past.
a. Social validation
b. Consensus
c. Reactance
d. Reciprocation
Answer: d. Reciprocation
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Marcye Co manufactures office furniture. During the most productive month of the year, 3,500 desks were manufactured at a total cost of $84,400. In its slowest month, the company made 1,100 desks at a cost of $46,000. Using the high-low method of cost estimation, total fixed costs are:
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