According to the World Trade Organization, in 2014 merchandise exports:
A. decreased by almost 50 percent.
B. declined for the first time since 1983.
C. remained fairly consistent.
D. reached a record high.
Answer: D
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An agile methodology aims for customer satisfaction through early and continuous delivery of useful software components developed by an iterative process using the bare minimum requirements.
Answer the following statement true (T) or false (F)
Because of its culture, China has seen the rise of many charismatic leaders.
a. true b. false
Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers
The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem? A) Customers felt that the cause was not in sync with the company's brand image. B) Consumers did not value the cause Cadbury was promoting. C) Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. D) Consumers resented being sold an inferior product on the back of a cause-marketing program. E) Consumers felt that the campaign did not make a sufficient attempt to change the target audience's behavior.
Everything from brand image, to the message sales people and advertisements deliver, to customer service, to packaging and product features, to the chosen distribution channel exemplify ________.
A. relationship orientation B. sales orientation C. strategic marketing D. Marketing (Big M) E. marketing (little m)