If a company wants to utilize data analytics in order to identify those traits that make a prospective customer more likely to purchase, it would use an application known as ________ ________.
Fill in the blank(s) with the appropriate word(s).
lead scoring
One significant new analytics-based application is lead scoring. In this approach, a company numerically rates its best prospective customers. The company develops ratings by running various internal and external data through statistical models that identify those traits that make the customer more likely to purchase.
You might also like to view...
Negative feedback can occur in a variety of situations, serves as a corrective function, and is a form of which of the following types of feedback?
A. delayed B. message-focused C. low-monitored D. evaluative
Which one of the items below is NOT a noted destructive motivation?
A. fear of failure B. insecurities C. greed D. ego
Credit-card fees paid by retailers average from _____ percent to _____ percent of sales
a. 1.5; 5 b. 2.5; 3.5 c. 3.5; 5 d. 5; 6
Two brothers Sam and Jim were fighting over the division of their ancestral property
After ten years of legal battle, a frustrated Sam contacted a powerful politician who subjected Jim to extreme duress to make him sign a contract of assent in favor of Sam. When Jim takes this contract to court, the contract will be declared ________. A) enforceable B) conditionally enforceable C) voidable D) unenforceable