Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires ________ measures.
A. frequency
B. benchmark
C. reach
D. secondary
E. sales interval
Answer: B
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Indicate whether the statement is true or false
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a. operating b. balance c. accounting d. ledger
The Fair Credit Reporting Act gives consumers specific rights and protections when they apply for and are denied credit
Indicate whether the statement is true or false
In 2009 the Coca-Cola Company introduced the "Freestyler," a new freestanding soda dispenser where consumers can choose from over 120 different types of soda and customize their drinks. Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available. In order to develop the new dispenser, Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca-Cola's collection of this information is an example of _____ while the assessment of its impact on the potential for the new "Freestyler" is
an example of _________ A. environmental scanning; environmental analysis B. an environmental force; environmental scanning C. environmental analysis; environmental strategy D. strategizing; environmental scanning E. strategic management; environmental scanning