Identify four steps to take when responding to rumors and encountering negative information on social media
What will be an ideal response?
Answer: Engage early, engage often. The most important step in responding to negative information has to be done before the negative information appears, and that is to engage with communities of stakeholders as a long-term strategy. Companies that have active, mutually beneficial relationships with customers and other interested parties are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur. Second, monitor the conversation. If people are interested in what your company does, chances are they are blogging, tweeting, podcasting, posting videos, writing on Facebook walls, and otherwise sharing their opinions. Use automated reputation analysis and other technologies to listen to what people are saying. Evaluate the negative messages. When you encounter negative messages, resist the urge to fire back immediately. Instead, evaluate the source, the tone, and the content of the message and then choose a response that fits the situation. Finally, respond appropriately. After you have assessed a negative message, quickly make the appropriate response based on an overall public relations plan. In addition to replying promptly, make sure your response won't make the situation even worse. Keep mind that positive reputations are an important asset and need to be diligently guarded and defended. Everybody has a voice now, and some of those voices don't care to play by the rules of ethical communication.
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Which of the following is an example of a good practice when developing a bad-news message??
A) ?Dan, a manager at Oak Inc., avoids providing reasons to support the refusal in his bad-news message. B) ?Aaron, a manager at Calibon Inc., avoids using "company policy" as a reason in his bad-news message. C) ?Meena, a manager at WillWare Inc., avoids emphasizing how her audience will benefit from a decision. D) ?Rachel, a manager at TechnoGram Inc., avoids using the inductive approach when developing a bad-news message.
Outsourcing is an example of ________.
a. Coercive isomorphism b. Normative isomorphism c. Mimetic isomorphism d. All of the above
Which of the following does not, by itself, subject a corporation to the reporting requirements of
the Securities Exchange Act of 1934? A) Assets of at least $5,000,000 and more than 500 shareholders B) Making a registered offering under the Securities Act of 1933 C) Sales of a least $1,000,000 and more than 1,000 shareholders D) Equity securities are traded on a national exchange
We can track inventory accuracy by ______.
a. calculating the mean absolute deviation between the quantity shown in inventory records and the real quantity that is physically available b. calculating the difference between production records and sales records c. counting each unit after each manufacturing cycle d. counting units left in inventory after the sale of each unit