Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now than 3,700 restaurants in 650 Chinese cities, and KFC has a 40% market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90% of its Chinese stores, so it appears that the company prefers ________ in this market.
A. a joint venture
B. direct investment
C. local manufacturing
D. local assembly
E. licensing
Answer: B
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Pound Industries' customer service department follows up on customer complaints by telephone inquiry. During a recent period, the department initiated 7,000 calls and incurred costs of $203,000. If 2,940 of these calls were for the company's wholesale operation (the remainder were for the retail division), costs allocated to the wholesale operation should amount to:
A. $29. B. $203,000. C. $85,260. D. $117,740. E. $0.
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