What lessons can be learned from the response of the American Red Cross to criticism received for its response to Hurricane Katrina?
What will be an ideal response?
The key lesson was to take actions consistent with the organization's stated values. The Red Cross
had been accused of mismanagement, waste, and fraud. The Red Cross listened to its critics,
conducted internal research, acted on its findings, and communicated with key publics. It did all of
this transparently, consistent with the organization's values. The result was a stronger organization
and respect from its most vocal critic. Another lesson of this case - one from which all practitioners
(especially Carrie Martin) can learn - you can't rest on your laurels. You can be an award-winner on
one day and under fire the next.
You might also like to view...
Which presentation aid is defined in your text as ?simplified representations of what you are
talking about?? A) maps B) sketches C) graphics D) charts
Savannah, a native of Georgia, has a strong southern accent. Should Savannah try to modify her dialect when she makes public presentations?
A) No; if Savannah is proud of her southern heritage, she should sound like a southerner and not attempt to modifyher vocal style. B) Yes; if Savannah's dialect is so pronounced that audiences can't understand her, then she should attempt to modifyher dialect. C) No; Savannah probably needs to slow down some to give non-southern audiences more potential for understanding, but she shouldn'tmodifyher dialect. D) Yes; speakers should minimize any traces of regionalism in their vocal delivery so as to be understood by a wide variety of audiences.
A rapid-fire technique is a strategy where the speaker cites several very brief
examples to make an important point. Indicate whether the statement is true or false.
What are some of the various pieces that practitioners create on a daily basis?
What will be an ideal response?