In the effort to revitalize its image, IBM used the tactic of having supercomputer Watson compete on the TV show Jeopardy to achieve which of the following objectives?

A) Generate awareness of the event
B) Use the event to connect directly with thousands of business and technology leaders
C) Reach 500,000 views of both the Watson website and videos
D) All of the above
E) None of the above


Answer: D

Communication & Mass Media

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True False

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