Why are values important to the practice of public relations, and to what degree did Ashland and Exxon communicate their values?
What will be an ideal response?
Values should govern one's actions and how one communicates. When they
don't, a false impression -- one that can damage an organization's reputation --
may be left behind. Because Ashland more effectively communicated its concern
for the environment and its willingness to accept responsibility, it was praised.
On the other hand, some interpreted Exxon's ineffective communications as the
company placing a higher value on profits than on social responsibility. That
perception still haunts the company today. It may be an unfair judgment, but, in
the court of public opinion, perception is reality.
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Litigation journalism is:
a. found in legal publications. b. the use and/or manipulation of the media to advance the position of a party involved in a lawsuit. c. used by government in publicly distributed documents. d. Illegal.
Which of these situations best represents selective understanding?
A. Danny and Jo have strong political beliefs and interpret media content in ways that support their already-existing perceptions. B. Taylor is too busy to catch up on recent events therefore is not affected by media content. C. Bobbi and Jess only consume media content from a source that caters to their political beliefs. D. Ali has strong political beliefs but consumes media content from a variety of sources to stay informed.
Once a person has been formally charged with murder, it is safe to refer to that person as a murderer
Indicate whether the statement is true or false
External transitions are words such as “also, in addition, next, finally.”
Indicate whether the statement is true or false.