6. The participant–observer researcher becomes fully involved with the culture or context, but he or she has admitted his or her research agenda before entering the environment. 7. Masculinity is considered a variable because people can be highly masculine, moderately masculine, non-masculine, and so on. 8. Extension occurs when a new element is added to a theory. 9. The control of a variable is known as manipulation. 10. Field experiments take place in a controlled location known as a laboratory.

What will be an ideal response?


Students should select from the following: experiments, which focus on causation and control; surveys, which focus on questioning and sampling; textual analysis, which focuses on the content, nature, or structure of messages; and ethnography, which focuses on the communication rules and meanings in a particular culture or context.

Communication & Mass Media

You might also like to view...

Martin Luther King's "I Have A Dream" is an example of a speech

A.) to inform. B.) to persuade. C.) to entertain. D.) to inspire. E.) to demonstrate.

Communication & Mass Media

The book recommends using complete sentences for PowerPoint™ presentation lists

Indicate whether the statement is true or false

Communication & Mass Media

De?ne leadership and differentiate between the different perspectives; trait, situational, and functional

What will be an ideal response?

Communication & Mass Media

An important skill of an effective group member is to be a vigilant thinker

Indicate whether this statement is true or false.

Communication & Mass Media