The credit for the cycle of continuous improvement is given to:

a. W. Edwards Deming. c. Joseph M. Juran.
b. Philip B. Crosby. d. Walter Shewhart.


D
Walter Shewhart, the director of Bell Laboratories in the mid 1920s, has been credited with the
concept of the cycle of continuous improvement, which advocates that the process of quality
improvement (QI) is an ongoing process because it is linked to customer needs and judgments. W.
Edwards Deming, Philip B. Crosby, and Joseph M. Juran are all well-known pioneers of the
continuous quality movement, and all have made important contributions to the science of
improvement.

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