Because public relations is a service-oriented profession, which of the following must be its primary consideration?

a. avoiding negative publicity
b. the organization's bottom line
c. the public interest
d. strategic planning


C

Communication & Mass Media

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The Social Interaction Theory focuses on ______ for interpreting emotions.

a. social and cultural context b. biological and evolutionary universals c. gender- and age-based differences d. real and manufactured emotion labor

Communication & Mass Media

The use of psychological pushing that can convince us to act or behave in accord with a source's suggestions, especially through the use of labeling others as undesirable is called a. propaganda

b. behavioral modeling. c. intimidation. d. compliance-gaining.

Communication & Mass Media

Unsolicited contacts should generally be rejected as sources since they are the ones who initiated contact, and so are unlikely to have a real story to tell

Indicate whether this statement is true or false.

Communication & Mass Media

Normally developed newborn babies do not yet possess the facial muscle actions necessary to express the basic affect displays of adults

a. True b. False

Communication & Mass Media