What is incremental innovation? Give an example of incremental innovation
What will be an ideal response?
Student answers will vary. Incremental innovation refers to entering new markets by tweaking products for new customers, using variations on a core product to stay one step ahead of the market, and creating interim solutions for industry-wide problems.
When Scott Paper couldn't compete with Fort Howard Paper Co. on price for the lucrative institutional toilet tissue market, it borrowed a solution from European companies: a dispenser that held bigger rolls. Scott made the larger rolls of paper and provided institutional customers with free dispensers, later doing the same thing with paper towels. Scott not only won over customers in a new market; it became less vulnerable to competitors, such as Fort Howard, which could lower prices but weren't offering the larger rolls or tailor-made dispensers.
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A ________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors
A) sales budget B) market demand C) company demand D) company sales potential E) market potential
Which of the following is not discussed in the text as one of the ways to actively search for "accounting and documentary" symptoms of under-reporting of liabilities fraud?
a. More inventory counted than identified through purchasing and inventory records. b. Discrepancies in cut-off tests. c. Amounts listed on vendor statements not recorded as purchases. d. All of the choices are discussed.
When checking for typographical errors, double check for all of the following except
A) correct spelling of proper names and information in charts and tables. B) the use of direct or indirect organization. C) errors that form a new word (and hence are not detected by software spell-checkers). D) repeated or omitted words. E) errors in titles and headings of reports.
Clover finds a laptop and asks Duffy to hold it for her temporarily. Later, Duffy refuses to return it, claiming that it's not hers. Most likely to establish rights to the laptop, under the doctrine of relativity of title
A. are Clover and Duffy, as concurrent owners. B. is Clover alone. C. is Duffy alone. D. is neither party.