Briefly describe any three specific pricing tactics discussed in the text
What will be an ideal response?
a. Price bundling – takes a set of products, offers them to customers in a package, and usually prices the package lower than the sum of the individual components.
b. Product-line pricing – involves offering both a high-priced and a low-priced brand.
c. Complementary pricing – applies to products that are used together when one of the products is a consumable that must be replenished continually.
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Written business messages should be ______.
A. economical and efficient B. wordy and intelligent C. effective and ambiguous D. accurate and complex
Compare and contrast the characteristics of economically developing and developed nations.
What will be an ideal response?
One of the costs associated with citizen involvement includes:
A) Desensitizing people to emerging problems B) Decreases the accountability of the public C) Views expressed might not be representative of the majority D) People are less likely to “buy in” to solutions
The benefits of integrated logistics management (ILM) include ______.
a. keeping logistics costs down b. contributing to employee morale c. contributing to employee motivation d. circumventing government regulations