Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

A. fat body
B. short head
C. mid-list
D. long tail


B. short head

Communication & Mass Media

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Which statement is true about inductive arguments?

A. They may take on either generalized or hypothesis conclusions. B. They are based on logical necessity. C. If you accept their proposition, you must also accept the conclusion. D. An inductive argument is based on what is, not probability of what could be.

Communication & Mass Media

A group of students is attempting to form a new political action group on campus. To succeed, they must prove that they have enough support from the campus community and gain the campus President's approval

The group consists of Jake, who worked in a Washington D.C. political lobby firm for three summers; Jada, who has been elected the group leader; and Elmo, who started the group and is the member that all other members know and like. The type of power that best characterizes Jake is _____. A. expert B. legitimate C. coercive D. referent

Communication & Mass Media

If you are using a computer database to search for articles on exploration of Mars, the computer can be instructed to exclude Mars articles that mention Venus and Saturn.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Status conferral results when the media ignore prominent people

Indicate whether this statement is true or false.

Communication & Mass Media