Before you begin to write a PR piece, there are seven basic questions you should ask and answer. Why?

What will be an ideal response?


The answers to the seven basic questions will help you reach your reader, focus on the core message, and write more easily and quickly, thereby increasing the likelihood of the piece being approved.

Communication & Mass Media

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Ocalics is the study of the use of smell as communication

A. True B. False

Communication & Mass Media

Intercultural communication and international communication are interchangeable

Indicate whether the statement is true or false.

Communication & Mass Media

List the steps and what needs to be established during each for Harris and Sherblom's DECIDE model for decision making and problem solving. Give an example for each step. (Examples may vary.)

What will be an ideal response?

Communication & Mass Media

As an advocate developing a prima facie case for your proposition of fact, you must develop arguments of significance to support your main points

Significance often is a way of focusing on this element of the analysis of propositions. What is it that draws our attention to a subject or controversy and are often what gives it significance? (a) The immediate cause. (b) The stock issues. (c) The historical background. (d) The primary inference.

Communication & Mass Media