How realistic was Nokia’s aim to achieve the equivalent high volume output of smart-phone handsets as it presently does of basic devices? Can it do so and sustain a differentiated market position?
What will be an ideal response?
? How much will demand for smart-phone handsets grow and what kinds of smart-phone will
consumers want?
? Might smart-phones effectively replace basic devices altogether?
? Can a strategy of differentiation continue to provide Nokia with success in mobile devices, on what
basis (ref. Figure 7.2 frameworks) and at what level of output?
? How can Nokia be more innovative and bring new consumer products to market more quickly
? Should Nokia sustain its profitability by managing medium term exit from consumer devices in
favour of further developing its network business?
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