Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?
A. It was successful because it succeeded in covering up what had happened.
B. It was successful because it was immediate and honest.
C. It was a failure because the company initially claimed that ship was attacked by terrorists.
D. It was a failure because the company tried to handle media relations with a one-person office.
D. It was a failure because the company tried to handle media relations with a one-person office.
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Answer the following statements true (T) or false (F)
Ethical public speaking makes an argument while giving the audience the ability to make up their own minds.
During his speech, Karl claimed that the elderly are bad drivers. He supported this claim by pointing out that his 75-year-old grandfather had three accidents this year and an 86-year-old woman ran into a building at the mall after hitting the gas instead of the brake. Karl is using reasoning by __________.
A. example B. sign C. analogy D. narrative
A rejection response conveys the idea that you or your ideas are worthwhile
Indicate whether the statement is true or false.
Books that are written based on popular shows and films are
A. dime novels. B. mass market paperbacks. C. graphic novels. D. tie-in novels.