Brown's Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce. These sandwiches would not be popular in Texas, where people prefer beef, or in Miami, where a mustard-based sauce is preferred. Which of the following segmentation approaches would be best for the company, based on its desire to target specific regions?
A. personality
B. behavioristic
C. demographic
D. geographic
E. socioeconomic
Answer: D
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Which of the following is a potential benefit of an in-house advertising agency?
A. greater control B. greater flexibility C. greater objectivity D. access to more highly skilled specialists E. potential to obtain varied perspective on advertising problems
The markup percentage includes the gross margin in the computation of the selling price
Indicate whether the statement is true or false
Green Corporation has the following stock outstanding:4% cumulative preferred stock, $20 stated value$ 400,000Common stock, $12 par2,400,000During the current year, Green paid $100,000 in dividends. No dividends were paid in the two previous years.Required:a) Compute the total amount of dividends that was paid to each class of stock in the current year.b) Compute the amount of dividends per share for each class of stock
What will be an ideal response?
Which of the following statements is CORRECT?
A. The term "IPO" stands for Introductory Price Offered, and it is the price at which shares of a new company are offered to the public. B. IPO prices are generally established by the market, and buyers of the new stock must pay the price that prevails at the close of trading on the day the stock is offered to the public. C. In a "Dutch auction," investors who want to buy shares in an IPO submit bids indicating how many shares they want to buy and the price they are willing to pay. The company determines how many shares it wants to sell. The highest price that enables the company to sell the desired number of shares is the price that all buyers must pay. D. It is possible that the price set in an IPO is so high that investors will refuse to buy the number of shares that the company wants to sell. In this situation, the IPO is said to be oversubscribed. E. It is possible that the price set in an IPO is so low that investors will want to buy more shares than the company wants to sell. In that case, the company will have to issue more shares than it wants to sell.