With the help of an example, explain when it is appropriate to include abbreviations in a broadcast news script.
What will be an ideal response?
Abbreviations can be used in a broadcast script when they are more commonly used than the words themselves. Examples include the abbreviations Mr. and Mrs. for mister and missus.
Learning Objective: 9-4: Understand the differences between print and broadcast writing in terms of script style, formatting and story structure.
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Verbal expressions of attitudes are called
a. beliefs b. motivations c. opinions d. needs
Material used to support claims made by a speaker is called ___________.
a. evidence b. an attention getter c. an overview d. an index
How do visual aids enhance comprehension and retention? Are the visual aids that enhance comprehension different from those that enhance retention?
What will be an ideal response?
Which of the following is recommended in your textbook as a way to enhance your credibility in a persuasive speech?
A. Deliver your speech fluently and expressively. B. Establish common ground with your audience. C. Explain your expertise on the speech topic. D. All of these answers are correct. E. Both explain your expertise on the speech topic and establish common ground with your audience.