Which of the following describes an ethical problem in marketing research?
A. A researcher deliberately withholds details about how a research study was conducted.
B. A manager informs a researcher that the only acceptable results are those that confirm the manager's existing viewpoints.
C. A researcher does not disclose problems that occurred during consumer interviews.
D. A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
E. All these answers are correct.
Answer: E
You might also like to view...
What are the three important elements to the successful management of difficult situations?
What will be an ideal response?
The Whirlpool company most likely created a house filled with company products so that salespeople could:
A) conduct tests with competing products B) see the full life cycle of the appliances C) become familiar with the products D) bring customers to see the products in use E) explore price configuration options
Which of the following is the correct formula to calculate inventory turnover?
A) Inventory turnover = Cost of goods sold / Average merchandise inventory B) Inventory turnover = Cost of goods sold x Average merchandise inventory C) Inventory turnover = Cost of goods sold + Average merchandise inventory D) Inventory turnover = Cost of goods sold - Average merchandise inventory
Gonzales Company currently uses maximum trade credit by not taking discounts on its purchases. The standard industry credit terms offered by all its suppliers are 2/10, net 38 days, and the firm pays on time. The new CFO is considering borrowing from its bank, using short-term notes payable, and then taking discounts. The firm wants to determine the effect of this policy change on its net income. Its net purchases are $11,760 per day, using a 365-day year. The interest rate on the notes payable is 10%, and the tax rate is 40%. If the firm implements the plan, what is the expected change in net income? Do not round intermediate calculations.
A. $32,803 B. $36,084 C. $33,787 D. $32,147 E. $38,052