At the heart of any marketing program is the firm's ________, its tangible offering to the market
A) strategy
B) product
C) brand
D) value
E) people
B
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An American company makes a credit purchase of goods from a company in London for $1,000. On the date of purchase, the exchange rate was $1.50 per pound. However, on the date of payment, the rate had risen to $1.55 per pound. As a result, the American company would record
A) an exchange gain of $50. B) an exchange loss of $1,550. C) an exchange loss of $50. D) no exchange gain or loss.
Pending litigation would generally be considered a(n)
a. nonmonetary liability. b. contingent liability. c. estimated liability. d. current liability.
Self-service retailers usually have selling space as a large proportion of total store space
Indicate whether the statement is true or false
Which of the following describes sharp practices of business?
A. business dealings meant to obtain a benefit for a person or firm regardless of the means used B. business exchanges where the manufacturer and consumer are the same C. business plans that also take social responsibility into account D. business practices that are ethical and moral