Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry
If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.
D
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In the financial statements, dividends in arrears on cumulative preferred stock should be
A) disclosed in the footnotes. B) classified as an offset to retained earnings. C) classified as a liability either current or long term. D) classified as an offset to net income.
Advertising copy tests, brand health tracking studies, and return on marketing investment models are all examples of ________
A) brand awareness measurements B) marketing measurement tools C) advertising report card categories D) balanced report card categories E) types of customer surveys
The sum of the par value amount and the additional paid-in capital amount is the total amount received from shareholders for the shares when the firm first issued them. This total amount is also called _____
a. contributed capital b. paid-in capital. c. treasury stock d. Both answer choices a and b are correct. e. None of these answer choices is correct.
The brand positioning may have to shift in order to accommodate another brand in the portfolio.
a. True b. False