Advertising tracking research does not provide information regarding:
A) how an ad is performing compared to previous ads
B) why an ad is not performing well
C) how an ad is performing compared to the competition
D) how an ad is performing over time
B
You might also like to view...
Suppose a banking market consists of banks that have the following shares of the market: 34 percent, 28 percent, 16 percent, 10 percent, 8 percent, and 4 percent. Calculate the HHI.
What will be an ideal response?
In a global company, overall responsibility and control of marketing research resides in operating subsidiaries
Indicate whether the statement is true or false
External data is data that originates outside of the client organization
Indicate whether the statement is true or false
Shareholders are permitted to submit issues for a vote to other shareholders
Indicate whether the statement is true or false