Why would the customer pyramid be more appropriate in identifying a customer's lifetime value than utilizing the traditional 80-20 rule?
A. The 80-20 rule doesn't recognize the behavior of 20 percent of the customers.
B. Customers can more easily identify where they would be located in the customer pyramid than within the 80-20 rule.
C. The 80-20 rule does not consider important differences among the 80 percent of customers in the "rest" segment.
D. If shoppers only buy 20 percent of the time, retailers have a missed sale 80 percent of the time.
E. The 80-20 rule focuses only on the value of 80 percent of the shoppers.
Answer: C
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