If Katy Perry tweets a close-up of her eyelashes, lengthened by using a Cover Girl mascara product, then Cover Girl will have instantly reached all her millions of followers. What effect of social media engagement is this an example of?
A. connected effect
B. information effect
C. dynamic effect
D. network effect
E. timelessness effect
Answer: D
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Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan
This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) product-communication adaptation E) product invention
Candy is walking to the company parking lot toward her car when a grizzly-bear suddenly appears and begins growling at her
Cindy wonders whether she should wrestle the bear to the ground or run away as fast as possible, thereby demonstrating which aspect of dealing with a stressor? A) fight-or-flight response B) burnout C) Type A behavior D) hindrance versus challenge
________ forecasting methods assume that the demand forecast is highly correlated with certain factors in the environment (the state of the economy, interest rates, etc.)
A) Qualitative B) Time-series C) Causal D) Simulation
Consistency, bias suppression, information accuracy, correctability, representativeness, and ethicality are the six determinants of
A. income justice. B. perceptual justice. C. outcome justice. D. procedural justice. E. interactional justice.