Reach is:
A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) the number of people who place a particular brand into their evoked sets
C) the number of people who purchase a product in a given time period
D) the number of people who use a certain medium in a four week time period
A
You might also like to view...
The accountant for Sysco Company is preparing the company's statement of cash flows for the fiscal year just ended. The following information is available: Retained earnings balance at the beginning of the year$889,000?Net income for the year 265,000?Cash dividends declared for the year 49,000?Retained earnings balance at the end of the year 1,217,000?Cash dividends payable at the beginning of the year 11,400?Cash dividends payable at the end of the year 13,100?What is the amount of cash dividends paid that should be reported in the financing section of the statement of cash flows?
A. $50,700. B. $47,300. C. $1700. D. $49,000. E. $73,500.
Other things held constant, if the investors become less risk averse, the new security market line (SML) would _____.?
A. ?not be affected B. ?shift down C. ?shift up D. ?have a steeper slope E. ?have a less steep slope
When the primary party refuses to pay an instrument according to its terms, said party is required to give: A)notice of nonpayment.? B) notice of dishonor
C) notice of denial. D) secondary party notice.
________ have liens, or security interests, on specific assets.
A. Unsecured creditors B. Assured creditors C. Secured creditors D. Creditors with priority