What is Maslow's hierarchy of human needs? What is the basic premise of Maslow's theory? What is the implication of the theory for marketers?
What will be an ideal response?
Maslow explained the pattern of human need recognition and fulfillment. His theory is based on the belief that people satisfy basic needs first before fulfilling more complex ones. Physiological needs precede security needs, which in turn precede the social need of people to belong to groups and seek companionship. With biological and social needs satisfied, people can then focus on their desire for self-esteem and self-actualization. Maslow's theory implies that there is a gap between consumers recognizing their needs and fulfilling them. Marketers are potentially in a position to demonstrate to consumers ways their goods and services can bridge that gap.
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The unit of measure concept:
A) is only used in the financial statements of manufacturing companies. B) is not important when applying the cost concept. C) requires that different units be used for assets and liabilities. D) requires that economic data be reported in yen in Japan or dollars in the U.S.
The three categories of manufacturing costs comprising the cost of work in process are direct labor, direct materials, and:
A) indirect expenses B) direct expenses C) sales salaries expense D) factory overhead
Which of the following statements is CORRECT?
A. In most corporations, the CFO ranks above the CEO. B. By law in most states, the chairman of the board must also be the CEO. C. The board of directors is the highest ranking body in a corporation, and the chairman of the board is the highest ranking individual. The CEO generally works under the board and its chairman, and the board generally has the authority to remove the CEO under certain conditions. The CEO, however, cannot remove the board, but he or she can endeavor to have the board voted out and a new board voted in should a conflict arise. It is possible for a person to simultaneously serve as CEO and chairman of the board, though many corporate control experts believe it is bad to vest both offices in the same person. D. The CFO generally reports to the firm's chief accounting officer, who is normally the controller. E. The CFO is responsible for raising capital and for making sure that capital expenditures are desirable, but he or she is not responsible for the validity of the financial statements, as the controller and the auditors have that responsibility.
Who is the lead character and author of the article, "The Parable of the Sadhu"?
a. Stephen b. The Sadhu c. Bowen McCoy d. The author is never named