The normative theory, which advocates the complete domination of media by a government for the purpose of forcing those media to serve the government is called the:
a. authoritarian concept.
b. revolutionary concept.
c. development concept.
d. transitional media approach.
a
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You would like your audience members to get their pets neutered, but you expect them to feel apathetic about your appeal. Which approach is likely to work best for an apathetic audience?
A) Start with a statement that all pets should be neutered; then support this statement with reasons. B) List several reasons for neutering pets, then end with a statement that pets should be neutered. C) Start with an example of a pet that was neutered, then state your generalization, then add more examples. D) First explain the significance of the issue (neutering can prevent needless suffering of unwanted pets); then explain how audience members can help reduce suffering by neutering their own pets. E) All of the above would be equally effective for an apathetic audience.