When Benjamin purchased a camera at Best Buy, the cashier asked him for his home zip code. Which of the following approaches was Best Buy using to identify the trade area for the store?
A. Residential research
B. Customer clustering
C. Customer spotting
D. Financial demographics
E. Geographic research
Answer: C
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A modified rebuy would be most likely when
A. a railroad plans to change from steel to aluminum rail cars in order to cut weight. B. a computer producer is buying new assembly line equipment. C. a bread producer is placing its weekly order for flour. D. a car producer is developing a sportier car which will require wider tires. E. a shoe factory needs more glue to attach heels to its shoes.
Annual-plan control involves the use of financial analysis to evaluate the performance of marketing plans
Indicate whether the statement is true or false
The Ontario Ministry of Transportation advertised a job and it say that only women and minorities will be considered for the position. A court would most likely rule this ad is
A) illegal and the Ministry has violated the Charter B) illegal and the Ministry has violated the Ontario Human Rights Code C) discriminatory but probably a valid affirmative action program so it is legal under the Charter D) legal as the government can hire whomever it want for any reason E) legal but only if it hires minorities, but illegal if it hires women
Profitability is the ability to generate positive market expectations.
Answer the following statement true (T) or false (F)