The action plan for the University of West Georgia was ______.

A. to raise and improve the university’s regional profile
B. to increase awareness of academic programs
C. to increase enrollment of minority students
D. to increase fundraising efforts


A. to raise and improve the university’s regional profile

Communication & Mass Media

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An important principle related to the basic elements of communication is that you

A) act as a source first, then as a receiver. B) intentionally choose whether you want to be a source or a receiver. C) act as a receiver first, then as a source. D) are responsible for selecting the feedback. E) are simultaneously a source and a receiver.

Communication & Mass Media

Beth continues to tell herself "I'm going to pass this exam…I'm going to pass this exam" as she prepares for her final exam in mathematics. Her expectations that eventually led to her passing her mathematics exam illustrate a(n)

A) self-fulfilling prophecy. B) impression management technique. C) negative attribution. D) communication apprehension. E) positive self-concept.

Communication & Mass Media

According to the text, what are scientists interested in when they say that they are

interested in “explanation”?

a. knowing the precise moment when something will occur b. knowing why something occurs the way it does c. knowing whether or not some phenomenon is falsifiable d. knowing whether or not some phenomenon can be carefully controlled e. knowing whether or not two variables are correlated with each other

Communication & Mass Media

All of the following statements are true of the way media approach women and people of color except:

a. The media underrepresent them. b. The media depict or portray them negatively. c. The media valorize them. d. The media do not represent them in any way or form.

Communication & Mass Media