Justify the statement, "A brand with a distinct personality is more likely to have a larger base of loyal customers and market share."
What will be an ideal response?
ANSWER: A brand with a distinct personality is more likely to have a larger base of loyal customers and market share. The more consistent a brand's personality, the more likely a customer will build a relationship with that brand over his or her lifetime. Consider Apple, for example. Sixty percent of iPhone users report that they would switch to Apple's latest iPhone without considering any other options first, admitting to "blind loyalty." This is why market leaders spend billions of dollars annually to reinforce and remind their loyal customers about the benefits of their products. Advertising can also affect the way consumers rank a brand's attributes.
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The following data show the yearly salaries of football coaches at some state supported universities. Salary University (in $1,000) A 53 B 44 C 68 D 47 E 62 F 59 G 53 H 94 For the above sample, determine the following measures. a.The mean yearly salaryb.The standard deviationc.The moded.The mediane.The 70th percentile
What will be an ideal response?
The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels
A) control B) data security C) high involvement selling D) order conversion E) individualization
Which population group is most likely to spread incorrect information?
A) Public affairs B) Trolls C) The misguided D) Unhappy customers E) Ragers
______ is a measure of profits that remain after the cost of capital has been deducted from operating profits.
A. Human resource management systems B. Return on investment C. Economic value added D. HR scorecard