Interest, persuasion, decision, implementation, and confirmation are the five stages in the decision process of the Diffusion of Innovation Perspective

Indicate whether the statement is true or false.


FALSE.

Communication & Mass Media

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All of the following are trade show considerations EXCEPT

A) make display booth visually attractive. B) involve visitors. C) always offer food. D) have knowledgeable representatives. E) all of the above.

Communication & Mass Media

Discuss the benefits of audience diversity

What will be an ideal response?

Communication & Mass Media

According to Robert Entman, the way the media tells a story may influence audience perceptions. Which term refers to this concept?

a. framing b. gatekeeping c. agenda setting d. spinning

Communication & Mass Media

Which type of need can only be fulfilled through interpersonal interaction?

A. security B. information C. safety D. affection

Communication & Mass Media