Unlike traditional surveys, Internet surveys:
a. can be targeted at a specific group of people.
b. take a considerable amount of time and effort on the part of the respondents.
c. incur training, telecommunications, and management costs.
d. can be personalized for greater relevance to each respondent.
ANSWER: d
Unlike traditional surveys, Internet surveys can be highly personalized for greater relevance to each respondent's own situation. The advantages of Internet surveys are many, such as rapid development, dramatically reduced costs, personalized questions and data, improved respondent participation, and contact with the hard-to-reach groups.
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