Julio had just completed a training session and wanted to assess how the students felt about his presentational skills. Which type of instrument does your text recommend to help gather this information?

a. Multiple choice exam
b. Short essay answers
c. Semantic differential scale


Answer: c. Semantic differential scale

Communication & Mass Media

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Compromise represents a win-win solution

Indicate whether the statement is true or false.

Communication & Mass Media

Roberto gave a presentation about how to earn more money working part-time while in school. His classmates were very interested in his speech and asked him lots of questions. What type of interest best describes their interest in his topic?

a. self-centered b. purpose-centered c. context-centered d. speaker-centered e. content-centered

Communication & Mass Media

Which task would make the use of paid media in a campaign imperative?

a. explaining how an organization functions b. increasing audience awareness c. announcing an organization’s position on a public issue d. new brand introduction

Communication & Mass Media

Narrative was first introduced to film by

A. Hannibal Goodwin. B. George Méliès. C. William Dickson. D. Edwin S. Porter.

Communication & Mass Media